Thirty years ago, we started with a vision to revolutionize sports nutrition. Paying close attention to what athletes needed to perform at their best, we created high-quality products that replenished muscles and revived the spirit at every turn. No matter the feat, you were always ready to power on and cross the finish line. Today, we’ve upped our game to provide all athletes with great taste and the proper nutrition needed through every stage of training.
We are leaders of the market we helped create, because at PowerBar, we know athletes. We know the thrill that comes from the play-offs and the rush you get when you conquer a challenge. From the never-ending days to the unbelievable comebacks, from the pre-game warm-ups to the post-game high-fives, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small.
Coupled with our premium protein and endurance nutrition products that help you sustain in all conditions, our bars make for the perfect snack, whether you’re in-between games or off the field. And our innovations don’t stop there. We’re passionate about providing today’s athletes with everything they need to prosper and achieve new goals, so that no matter the sport, you always feel exhilarated to take it on.